About 1 year ago, a public awareness campaign called “Geek the Library” aimed to raise awareness of the public library’s value in the community—and to raise support for library funding. It started as a pilot project, targeting selected libraries in Iowa and Georgia. Sponsored by OCLC and fueled by a grant from the Bill and Melinda Gates Foundation, Geek the Library has gone national. Which means that any public library in the country can tap into professionally developed campaign resources to use locally. In this context, the word “geek” is used as a verb and meant to convey something you love doing, something you’re really passionate about. The campaign website shows library users and high-profile celebrities in ads and posters declaring their favorite things. Actor Brian Dennehy, for example, geeks schooners. I geek the Packers (although not lately!)
Geek the Library campaign website is rich with images, social networking features, promo materials, video clips and more. There are also quizzes that reinforce the state of funding for libraries, demonstrating how tax dollars spent on library service proves such a smart investment. And it’s all available to use @ your library. Spend some time here and begin using these materials for your own PR purposes! It’s all here http://www.geekthelibrary.org/
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